Baraa & Naqa

We developed a comprehensive brand identity development and print design project for Baraa & Naqa, a food and beverage company based in Malaysia.

The goal of the project was to create a visual and messaging system that accurately represents the company and helps it stand out in the competitive food and beverage industry.The project began with a thorough analysis of the food and beverage market and Baraa & Naqa's unique value proposition. This information was used to create a brand strategy that guided the development of the visual and messaging elements.

For the visual identity, Techno Wave Solutions created a new logo and color palette that accurately reflects the company's values, personality, and target audience. The logo features a custom representation of the Tree of Life, along wth other attributes and values of the company. The color palette consists of warm, inviting colors that evoke feelings of comfort and satisfaction. In addition to the visual elements, Techno Wave Solutions also developed messaging that accurately reflects Baraa & Naqa's focus on providing high-quality, nutritous, healthy and delicious food. This messaging was integrated into all marketing materials, including business cards, brochures, and the company website.

For the print design aspect of the project, Techno Wave Solutions created eye-catching designs for various materials, including package design, business card and brochure. The designs feature the new visual identity and messaging, helping to reinforce the brand and increase recognition and loyalty among customers.

Overall, the brand identity development and print design project has helped Baraa & Naqa establish a strong and cohesive brand image that accurately represents the company and sets it apart from its competitors. The new visual and messaging elements are being used across all touchpoints, helping to reinforce the brand and increase recognition and loyalty among customers.